Feb 3, 2015

Posted by in Dress for Success

Iggy Azalea and Steve Madden Join Forces On A Spunky Shoe Line

1 Iggy Azalea Steve Madden

Iggy Azalea has teamed up with Steve Madden for a her second capsule collection!  It’s a spring line of 13 different styles in multiple tones, featuring sexy open toe booties with front mesh panels, sultry side cutouts and edgy buckle detailing, vibrant tones and chunky 1990’s inspired neoprene sandals.  The collection debut last Friday at Steve Madden stores and online at stevemadden.com.  It will arrive at Macy’s, Dillards and other locations mid-February 2015.  Prices range from $69 to $159.

“My style is very colorful, quirky and fun, and that’s what I wanted in the shoes,” said Azalea in a press release.  “Something that your boyfriend might hate, but that your girlfriend’s would love.  There’s something carefree in that.”

Agreed!  I like her cheery ‘I don’t give a what’ attitude, it’s refreshingly apparent in the line.  But, I’ll skip the platform sling backs with rhinestones (reminds me of first grade).  I WILL, however, have those yummy mint green textured stiletto booties, they’re perfect for a bodycon dress (wait until you see them).  I’ll even take the heeled gladiator sandals called ‘Bout It’ (looks like Iggy chose the shoe names too)!

The 24-year-old Australian-born rapper said it was her idea to kick off the collaboration with Steve Madden.  “I kind of hassled him for a while,” she said referring to the first time the two met, which was when the singer performed at the Steve Madden Music Series last May in New York according to Footwear News.  Ambition pays off!

In case you haven’t heard, Steve Madden made some major acquisitions within the last year.  He purchased Dolce Vita in August 2014 for $60.3 million as well as Brian Atwood, a $20 million brand, in March 2014.  The footwear guru is making industry-shaking power moves, and Iggy’s brilliant foresight and initiative positioned her right in the mix.  Great way to diversify your portfolio Iggy!  See the collection for yourself at stevemadden.com!

2 Iggy Azalea Steve Madden 3 Iggy Azalea Steve Madden 4 Iggy Azalea Steve Madden

Photo Credits: Iggy Azalea, Steve Madden

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